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How Pauline Hanson courts UK’s far-right – and builds a global brand – with ‘pseudo events’ and publicity stunts

Photograph: David Gray/AFP/Getty Images
Photograph: David Gray/AFP/Getty Images

The One Nation leader is set to be interviewed by Tommy Robinson as part of a media strategy that seems designed to seek scandal – and reach millions

Pauline Hanson’s highly publicised meetings with controversial far-right figures in the UK will drive international eyeballs to her content and continue building the global brand – and that’s by design, far-right experts say.

The One Nation leader is visiting on a “fact-finding mission” with her chief-of-staff, James Ashby, ticking off a number of the country’s most divisive personalities.

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